05_Telsnig_Orec RM.pptx
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Orec European Meeting 2019 How everything begun  In 1997 we started to introduce Orec to our dealers  At that time the main market was sickle bar mowers and brush cutters!  Nobody knew or understood the concept of the RM „Ride On“ brushcutter and only a few dealers knew similar machines such as „SH mowers“  Other brands at that time which had a similar concept like SH were: Brummi, AS Motor, Kiva, Roques Lecouer etc.  The sales have been quite slow at the beginning and we figured out that we need a good strategy to be successful in the future Orec European Meeting 2019 The strategy Marketing strategy n o s i r a p m Product co s i s y l a n a Market Deal s o m er de s o m e d r e s U d n E Dealer e du cation Orec European Meeting 2019 Marketing strategy  Dealer strategy  After we persuade our dealers through the demos and presentation we have made, we convince them to buy a first batch of different machines.  By buying those machines, we give the dealers the following support:  We buy all possible target addresses of users in his region + his customer addresses  We send out a professional video incl. a brochure to all his target end-users  Inviting them to our dealers for a professional demo-day „high-grass-day“  Using a telemarketing strategy to support the invitation  Support our dealers with our sales-reps during the demo-day „high-grass-day“  Advertisement campaigns in the local newspaper of the dealer Orec European Meeting 2019 Market analysis  Ride on Original vs. Copy Orec European Meeting 2019 RM 982F 4WD vs. AS Scherpa Orec European Meeting 2019 RM 982F 4WD vs. AS Scherpa AS: Steering linkage is in front of axle not protected against shocks Orec: Steering linkage is behind the axle and thus protected against shocks Orec European Meeting 2019 RM 982F 4WD vs. AS Scherpa AS: Cutting height adjustment 5 - fold Difficult to use arrangement uncomfortable Orec: Cutting height adjustment by a gas spring supports infinitely positioned comfortably Orec European Meeting 2019 RM 982F 4WD vs. AS Scherpa AS: The steering wheel look good! To Quick maneuver you needs both Hands. Orec: Steering wheel adjustable in height. the steering knob of the RM can be easily control with one hand Orec European Meeting 2019 RM 982F 4WD vs. AS Scherpa AS: No Head-lamp Orec: Head-lamp Orec European Meeting 2019 RM 982F 4WD vs. AS Scherpa AS: Operating hours counter Joke Ignition key to the steering wheel no tank indicator Orec: Hour meter, Joke, tank indicator ignition key everything in the cockpit good to see and reach Orec European Meeting 2019 RM 982F 4WD vs. AS Scherpa AS: Ground clearance is about 7 cm. The Hydrostat attached to the rear frame (no bumper) beats by acting go directly to the hydrochloride and the axles Orec: Ground clearance is about 17 cm Hydrostat is protected to shocks Orec European Meeting 2019 RM 982F 4WD vs. AS Scherpa AS: Mechanical differential lock The foot pedal can not be locked Orec: lockable differential gear Orec European Meeting 2019 RM 982F 4WD vs. AS Scherpa AS: through the cross blade is a good Cutting performance ! With 27 hp B & S engine the AS is very quickly on his power limit Orec: To have also a nice cutting Performanc we have to use te Mulching Knife. (now included) Orec European Meeting 2019 Marketing strategy  Identifying the target customer            Farmers Municipalities Wine farmers Tree plantations Landscapers Industrial companies Fruit farmers X-Mas tree plantations Hunters Owners of a summer house Etc. Orec European Meeting 2019 DEMO = SALES Orec European Meeting 2019 Orec European Meeting 2019
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