Pitch deck to growthX Accelerator COP28 Edition.ppt
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MkTOTO S.a.r.l AGRIFOOD COMPANY (Agribusiness) Mars 2023 Contents Designation Pages Company Overview 3 Problem 4 Solution 5 Activity 6 Our why 7 Our approach 8 Market 9 Business model 10 Traction 11 Branding/competitive advantages 12 Impact 13 Financial projection 14 Action Plan 15 Investment opportunity 16 Founding team 17 Company Overview Created on August 26, 2019, MkTOTO sarl is a microenterprise at the development stage which specializes in the production, processing, marketing of agricultural products and livestock activities. The company operates in the city of Pointe-Noire, in the Republic of Congo. The importation of poultry of the “Sussex Blanc herminé noir” breed under the PADEF (Support Program for the Development of Agricultural Sectors) of the Ministry of Agriculture, Livestock and Fisheries in 2015 offered us the opportunity to start our breeding. Problem Congo is experiencing a deficit in local chicken meat production. It imports more than 90% of its poultry meat needs. The national need for chicken is estimated at approximately fifty-four million fresh chickens per year, or one chicken per capita per month. Imported or locally raised broilers from battery farms or intensive production use a lot of chemicals and require quite a bit of money to produce. This type of chicken, of dubious quality, is sold at a lower cost and fills most local markets. The domestic, rustic chicken, the most popular called batéké or bicyclette, raised in an artisanal way and sold much cheaper, has a good taste but does not have enough flesh. This lack of sufficient quantity and required quality of chicken meat on the market constitutes a real obstacle to obtaining and maintaining an optimal life. En intensif, grossir vite, mourir jeune solution MkTOTO sarl is a space dedicated to this population who watches and pays attention to what they eat to guarantee the general good functioning of the body and the maintenance of good health. For this we offer: *whole free-range chicken (broiler chicken) fresh, fleshy (firm flesh), healthy, easy to cook and with the pleasant taste of the chicken produced by our ancestors, in trays and sold from three months, four and a half months, or more per kilogram, delivered directly to households Activity The MkTOTO company is leading the project entitled: “Breeding of three breeds of rustic, mixed breeders (flesh, eggs), Sussex blanc herminé noir, goliaths and brahmas for the production and marketing of fresh free-range chicken (flesh) in trays”. This project consists of increasing the breeding capacity of the farm to 14,000 subjects per year over the next three to five years. In this project, the parental subjects give fertilized eggs which are incubated to obtain chicks; The chicks obtained are raised for up to three, four and a half months or more: The roosters and hens are slaughtered and transformed into broilers which are sold from the weight of one kilogram. Our why The MkTOTO sarl company allows direct consumers, households: *to have and consume livestock products from production techniques that respect the environment and nature. The company's objective is to expand its free-range chicken breeding and reproduction activity in order to provide customers with sufficient quantities of fresh and healthy local free-range chicken, for their permanent satisfaction. Our approach Mixed breed of chickens and roosters, hardy, adapted to the climate, resistant to diseases, prolific. Breeding in semi-freedom; Breeding in separate strips in several enclosures; Pullets, cockerels, hens and roosters have access to the outdoors during the day, on land partially covered with sandy soil and some vegetation, and have at least 6m² each. The subjects devote themselves to exploration activities, taking a sand bath, scratching and pecking. The chickens have the freedom to lay and sleep. Market MkTOTO sarl has brought a quality product to the local market. The firm flesh is easy to cook and has a pleasant taste according to consumers. Profitability is obtained in the production of 14,000 subjects per year. The local market which is the city of Pointe-Noire, with its 1,500,000 households, the company MkTOTO sarl is targeting a third of the market, that is to say 500,000 households to consume its products. After expanding the business, we will win over customers who buy in supermarkets, but also conclude contracts with stores and supermarkets. We plan to increase the number of points of sale across the city, also to create branches in other cities in the country. The size of the market is estimated at USA $43786,364 in the first year. Our clients are those who have at least the average salary (USA $ 92,64 per month). The search for investors through the GrowthX Accelerator: COP 28 Edition project, the National Development Plan 2022 – 2026 and SDGs 1,2,3 and 4 reflect the opportunities. While weak financial support, untimely power cuts reveal the threats. 1). Choosing a good strain of poultry for breeding; 2). Fairly high initial product branding; 3). The possession of competent human resources; 4). Non-intensive breeding techniques; 5). Existence of a minor initial sales network constitutes our strengths. Business model Traction The company MkTOTO sarl diversifies its breeding product with the contribution of hardy breed subjects (Goliath and Brahma) with good characteristics to be competitive on the market. The company received a grant of US$6,000 from the World Bank in 2022 through the Ministry of Small and Medium Enterprises and Crafts of Congo. The company received seed funding of US$5,133,454 from the Tony O.Eluménu Foundation from Nigeria in 2022. The money received does not allow for large-scale poultry production. Les coqs et poules Sussex à l’âge de produire Les poulettes et coquelets de race Goliath The farm currently has 350 subjects. Revenues from January 2023 to date total US$909,091. Large and permanent production must be guaranteed. There is a lack of chicken to be delivered due to lack of reception capacity, modern equipment and breeding conditions. Our product has a brand image, it is already marketed on the local market. – Around 50 people showed interest and used our product (roosters, live hens, whole broiler). Les poulettes et coquelets de race Brahma Image de marque/avantages compétitifs Our product (free-range chicken) has a brand image, it is already marketed and much appreciated on the local market. The chicken brand is called Diah; Its strength comes from the hardy breed of poultry raised. Meaty chicken, firm flesh, taste close to the taste of domestic chicken much appreciated by local consumers, easy to cook, pleasant to eat, without fat. Still sold locally (city of Pointe-Noire), the product is suitable for the market because it is a quality product (fresh, healthy free-range chicken), raised naturally without hormones or GMOs, meets the expectations and requirements of target customers; Competitor models are known and their offerings analyzed. Our competitive advantages lie in average prices, breeding techniques used and the quality of poultry feed. Produced locally, customers have access to the farm (traceability) for their purchases. Free-range fresh chicken Diah de MkTOTO sarl Impact The SDGs and their impact: The project will fight poverty by creating 3 to 50 permanent and temporary jobs; Chicken will be available and accessible to the population; The project will increase income and improve conditions and quality of life (good health and well-being).; The project will use both men and women; The project takes into account environmental and social safeguarding; Search for funding. Financial projection Plan d’action Investment opportunity • The overall cost of the project is USA $58134,727 including 76% investment, 24% working capital. • The company contributes USA $13687,455 and requests USA $44447,345. 16 Résultats de traduction Rechercher des détails Résultat de traduction Positions held: Manager of the company MkTOTO Sarl Founding team Associate 1 : •Name : Epouse KOUTATOUKA, born DINZEBI BOUKONDZO Marcelline •Sex : F •Date and place of birth: 19 Août 1965 à Dolisie •Trainings : Tropical Agronomy; poultry and cattle breeding techniques •Positions held: Manager of the company MkTOTO Sarl Associate 2: •Name : KOUTATOUKA Prodiges Rémard •Sex : M •Date and place of birth: 05 march 1996 in Sofia (Republic of de Bulgaria) •Tainings : Management of maritime activities, Port and Maritime services operator, HTML programming •Positions held: Moderator of the exhibition stand at the Entrepreneurship Forum organized by the A.P.N.I., Transit and logistics agent.
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